In order to promote the new Lynx Rise shower gel, I created a fan page application where users are asked to spot the difference in a photo of Jessica Jane Clement. The fan page application has a simple data entry form users could fill in to enter the contest. The winner would win a Flip HD Camera and a signed copy of Jessica’s calendar.
After entering the contest, users were presented with four television adverts they could view that promoted the Rise shower gel. The application was available to use on Lynx’s official Facebook Fan page for a few weeks. The application was taken down after the end of the competition.
The application can still be accessed here.
